Past Event

Marketing and Communications in A Digital World: Find Your Messaging Needle in the Marketing Options Haystack

Nov 19th

What’s the secret sauce in your business? Is it your product or service? Is it your proprietary technique? No! It’s the relationship between you and your customers. So it would make sense to get really good at communicating with them, right? The fact is…the technology people use to communicate is different for each generation – the Boomers read print and talk on the telephone, GenX does a little print, a little digital, and Gen Y&Z are mostly digitally oriented consumers. Plus, each generation has a wide variety of channels inside those communication preferences. Simply put, there are a lot of communication channels. Too many to focus on, actually. So how do we find the right ones? With a process called Traction Testing. In this class, we’re going to start by taking a look at all of our communication options, then breaking those options down into bite-size chunks we can work with. We’ll group them into small batches we can systematically test for successful interactions with our customers. And, once we know which channels actually work for us, we’ll call that our “Core Channel” and get good at using it. During this workshop, we’ll use traction testing to explore: – Driving traffic to your website – Brand awareness strategies – Content marketing – Community Building – Social media marketing – Webinars, Videos, Youtube – Email newsletter strategies Social media is great, but it’s not the only option that works – the most important thing you can do is to know for sure how and where you can communicate with your customers, and this workshop’s method will show you how to do that. Walk away with a repeatable process and some examples of how you can hone your Marketing and Communications in a Digital World